The Brief
To design an icon system for a student accommodation marketplace that infuses a friendly yet scalable user-centric approach.
To design an icon system for a student accommodation marketplace that infuses a friendly yet scalable user-centric approach.
Role
Graphic Designer
Interface Designer
Graphic Designer
Interface Designer
Duration
3 Weeks
3 Weeks
Contribution
Icon Design, System Research
Icon Design, System Research
Platform
Web
Web
My Contribution
I skillfully crafted a visual language that would represent the casual nature of the target audience, yet demarcate the brand ethos through a visual representation. I used soft curves and rounded corners paired with subtle colours to maintain the friendliness of Amberstudent’s core offering.
Considerations
Metaphors
The Icons are designed by keeping in mind the metaphorical representations of the keywords each one of them represents. They are designed to be understood as easily (& quickly) as possible. Some icons are more abstract by nature, with the Astronaut (representing the user) being the consistent indicator in almost all of the icons.
PLATFORM specifications
While the entire system is designed to be consistent across the brand, a few icons are designed to be applied only on a few specific platforms. For example, Flexibility, Needs, Relaxation and Learning are designed specifically for the Amberstudent's Team & People page.
Approach
Characteristics
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