Strategy
I dove deep into understanding the audience & their needs as well as setting the goals for the project. This was done using online tools to identify top performers in the same industry and how well their strategies worked on the app marketplaces, such as Apple's App Store and Google's Play Store.
User Journey, Audience profile and Competitor research helped me understand the core values of the project and understand the changing landscape of App Store Optimisation
Iteration 1
Iteration 2
Iteration 3
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