Role
Senior Designer
Senior Designer
Duration
10 Months
10 Months
Contribution
Graphic Design • Layout Design • User Experience Design
Graphic Design • Layout Design • User Experience Design
Platform
Print • Web
Print • Web
My Contribution
Through A/B testing and iterative design improvements, I enhanced the app icon, screenshots, and preview videos, leading to higher rankings, increased organic traffic, and improved conversion rates. This project reinforced my belief that great design isn’t just about aesthetics—it’s about driving action and engagement through strategic storytelling and user-focused optimization.
Research
I dove deep into understanding the audience & their needs as well as setting the goals for the project. This was done using online tools to identify top performers in the same industry and how well their strategies worked on the app marketplaces such as Apple's App Store and Google's Play Store.
User Journey, Audience profile and Competitor research helped me understand the core values of the project and understand the changing landscape of App Store Optimisation
Set 1
Iteration 2
Iteration 3
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