The Brief
To overhaul and optimise the brand presence for the world's leading student accommodation booking platform, Amber or Amberstudent.
To overhaul and optimise the brand presence for the world's leading student accommodation booking platform, Amber or Amberstudent.
Role
Design Strategist
UX Designer
Brand Designer
Design Strategist
UX Designer
Brand Designer
Duration
18 Months
18 Months
Contribution
Brand Design, Design Strategy,
Visual design, Social Media Marketing
Brand Design, Design Strategy,
Visual design, Social Media Marketing
Platform
Web, Print, Social Media
Web, Print, Social Media
My Contribution
I joined Amber in 2022 as a senior designer. Upon joining, my first job was to understand the background and the history of the company. Started in 2016, Amberstudent was 6 years into building the bridge between the students in Source countries (Middle East, Southeast Asia, China and Africa) and overseas accommodations in Destination countries such as the United Kingdom, USA and Australia.
The idea was clear. Showcase trust, maintain clarity and be transparent. My role was to reinvigorate the brand language, streamline user interaction touchpoints and devise strategies to compete with our peers and firmly establish amber as the leading student accommodation marketplace.
As the Lead Designer, I worked closely with the Supply (Accommodation Management), Operations (Student Interaction, Booking process), and Partnerships (Business to Business) Teams and devised highly successful strategies that boosted the brand's presence.
MORE COMING SOON!