The Brief
To redesign the identity system for Growthlink, an AI-driven performance marketing company and launch its new campaign, "Growth Reimagined"
To redesign the identity system for Growthlink, an AI-driven performance marketing company and launch its new campaign, "Growth Reimagined"
Role
Visual Designer
Systems Designer
Visual Designer
Systems Designer
Contribution
Brand Design, Design System,
Visual design
Brand Design, Design System,
Visual design
My Approach
Growthlink, an end-to-end performance marketing agency based in London, approached me for an explorative project to redesign their identity system for their upcoming new campaign, "Growth Reimagined". I began by understanding their background, approach towards solving client problems, and understanding metrics for success.
The Client specifically requested the use of Generative AI tools to enhance the ideas and imagine abstract ideas that represented the approach.
Identity #3 is chosen as the final identity for further exploration
Generative AI renders of the identity, which bore interesting results
Identity Application
Brand mark usage guidelines
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