The Brief
To craft an identity and brand design system that seamlessly infuses Awadhi cuisine with the modern Indian gourmet food culture.
To craft an identity and brand design system that seamlessly infuses Awadhi cuisine with the modern Indian gourmet food culture.
Role
Graphic Designer
Graphic Designer
Duration
6 Weeks
6 Weeks
Contribution
Strategy, Visual Identity
Packaging, Art Direction
Copywriting
Strategy, Visual Identity
Packaging, Art Direction
Copywriting
Platform
Prints, Web, Social
Prints, Web, Social
My Contribution
I led the brand and visual design for Nawabi Kebabi. I researched the historical context, presented various visual identity concepts, developed the visual design process, and set the typographical and brand guidelines. Throughout this process, I immersed myself completely in understanding the historical narratives and the origin of Awadhi cuisine from its ancestral Middle-Eastern counterparts.
My contributions helped the client establish a global brand presence that aligned with their business strategy and overall goal of showcasing the history of Awadh as a cultural icon.
My contributions helped the client establish a global brand presence that aligned with their business strategy and overall goal of showcasing the history of Awadh as a cultural icon.
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