Role
Interface Designer • User Experience Designer
Interface Designer • User Experience Designer
Duration
6 Months
6 Months
Contribution
User Research • Market Research • User Survey • User Interviews • Brand Design
User Research • Market Research • User Survey • User Interviews • Brand Design
Platform
App
App
My Contribution
As this was a self-initiated project, I served as both User Experience and Interface Designer. This being my first project as a full-stack designer, I learned extensively about each phase, from initiating the idea and conducting user research to performing user testing, gaining a deep understanding of each process
Research
I dove deep into understanding the audience & their needs as well as setting the goals for the project. This was done using online tools to identify top performers in the same industry and how well their strategies worked on the app marketplaces such as Apple's App Store and Google's Play Store.
User Journey, Audience profile and Competitor research helped me understand the core values of the project and understand the changing landscape of App Store Optimisation
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