Excerpt
"The Identity symbolises the core function of the brand, to care for each individual personally."
Insights through thorough conversations
The process begins with a thorough exploration and understanding of target audience demographics, focusing on individuals aged 15 and above, located in India, including working professionals, sports persons, and retired personnel. The report highlights the importance of genuine caregiving and a system that emphasizes confident diagnosis and compassionate treatment.
The final section consolidates the insights, outlining the brand’s mission to foster a fitter, more aware society through transparent and holistic healthcare services. The report demonstrates a strategic approach to branding, blending research, analysis, and creative design to build a strong, authentic brand identity.
Identity Design
Exploring the identity
The Vivacare Clinic logo blends human form with natural elements, symbolizing holistic health and wellness. The central figure, crafted from leaf-like shapes, represents the clinic's dedication to natural healing and professional physiotherapy.
Meaning of the identity
Encircled by clean, modern typography, the design exudes unity, balance, and trust, reflecting Vivacare's mission to promote a fitter, more aware society through comprehensive care.
Expanding the identity
The brand envisions expanding into further categories: Wellbeing, Therapy and Wellness & Consultation for online sessions. The identity is further split into its variations. Keeping the mnemonic constant, the bottom half of the identity is adapted to each respective category.
Brand Language
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